Floating Logos is inspired by signs perched high atop very tall poles in order for people to view them from a long distance away. Often these poles are so tall that the signs on top of them loom over us, ominously broadcasting their message. The digital elimination of the poles not only illustrates this effect further but also serves to disconnect the signs from the ground and reality.
2 comments:
...what about a metaphisical approach to a McDonald's sign?
...and there were giant golden arches in the sky. The promise of unlimited excessive happiness in the form of a boxes filled with wonderous processed food and golden toy suprises was born!
Post a Comment