My first conclusion, was that someone thought this Cortland Ave. billboard was asking them to "Beat" Donlad Tump Live! instead of "Meet." Upon further investigation, I noticed evidence of some sort of addition to the sign. I think that it may have said "graffiti" with an arrow pointing at the blood on Trump's head. This comes to me with great relief, as I was beginning to think that "learning" to become wealthy may cause brain aneurysms.
disclaimer: sign of the week does not happen every week.